07 March, 2009

100 Million Mobile American Teens



Graham Brown over at mobileYouth has put together an overview of the explosive growth and future of the American youth mobile market. Whether you're an educator or a marketer, this report provides some valuable insight into how and why Gen Y love their mobile devices.

According to mobileYouth, by 2010 American mobile owning youth under 30 will number 100 million. The USA is the most valuable mobile youth market in the world currently producing 17% of the world’s total telecoms youth revenue, or $48 billion per year.

Related Resources

06 March, 2009

Cooney Mobile Learning Study: Pockets of Potential

The Joan Ganz Cooney Center has released a new report, Pockets of Potential, focused on how mobile technologies can be used in education. You can access the full-length version on their site.

The Cooney Mobile Learning Study outlines some of the key opportunities for mobile learning:
  • Encourage "anywhere, anytime" learning
  • Reach Underserved children
  • Improve 21st Century Social Interactions
  • Fit with Learning Environments
  • Enable a personalize Learning Experience
The Cooney study cites the need to create a Digital Teachers Corps to provide educators with the training and skills to integrate Mobile Learning">mlearning activities into the classroom. While I agree, I would also say that school administrators, both at the school and district level, need to provide the leadership, support and physical infrastructure required to make mlearning (mobile learning) a reality.

When I was working at Yahoo! on the Yahoo! Teachers project, I had the opportunity to spend the summer teaching educators around the country how to use web technologies in their classroom.

Time and time again I heard from teachers that their efforts to integrate technology into their classroom are stifled by district policy, draconian filtering policies and a lack of technological resources. Many times teachers get labeled, especially when it comes to technology, as unwilling to learn how to use new technologies.

While that may have been true a decade ago, almost every educator I met expressed concern that schools were working on an outdated model and that they recognized that the way kids learn has drastically changed.

They also expressed that there is a severe lack of professional development opportunities and support from district, state and federal administrators to provide leadership and change in their schools.

Since they work on the frontline, we also need to include teachers in this discussion. There is often a disconnect between theory cooked up by policy wonks and the reality of the classroom.

One of the other areas of concern, not just for mobile learning, is the lack of good, quality educational content. It's great if we outfit kids with an Apple iPhone or Palm Pre, but then what? When we talk about mobile learning we often focus just on the hardware and technology.

Quality educational content is often left out of the equation. The OpenCourseWare movement is helping fill this void in the higher education space, but the K-12 space suffers from a real lack of appropriate, relevant and quality content. In addition to the technology, we need to develop a repository of open content materials for our K-12 students, teachers and parents.

Finally, in addition to educating teachers, administrators and other members of the education ecosystem, it's vital that we also educate parents on the benefits of mobile learning. Many teachers are still trying to convince parents that the Internet is a relevant learning tool, that blogging has educational merits and that Wikipedia is a credible source of information.

Mobile Phones, Learning & Gen Y

For the most part, colleges and K-12 are just beginning realize the potential of mobile technology to improve the quality of student learning. In order to meet their students changing expectations and digital learning styles, instructors need to be provided with professional development opportunities to experiment with current and emerging web-based technologies.

Clearly, the spread of mobile technology into both the cognitive and social spheres requires educators to reexamine and redefine our teaching and learning methods. The future of learning has already arrived in the European Union, Africa and Southeast Asia, and if the United States doesn't act now we will be even further behind the rest of the world.

At the 2006 International Consumer Electronic Show, Yahoo! CEO Terry Semel outlined the explosive growth of mobile technology. According to Semel, there are 900 million personal computers in the world. But this number pales in comparison to the 2 billion mobile phones currently being used in the world.

Even more astounding is how mobile devices are increasingly being used as the primary way in which people connect to the Internet. In fact, Semel notes that 50% of the Internet users outside the US will most likely never use a personal computer to connect to the Internet. Rather, they will access information, community, and create content on the Internet via a mobile device.

The use of mobile technologies is growing and represents the next great frontier for learning. Increasingly we will continue to see academic and corporate research invest, design and launch new mobile applications, many of which can be used in a learning context.

Learning 3.0 will be about harnessing the ubiquity of the mobile phone/handheld device and using it as an educational tool. A few quick facts on mobile technology, Gen Y and education:
  • A 2005 study conducted by the USA-based Kaiser Family Foundation found that, although 90% of teen online access occurs in the home, most students also have web access via mobile devices such as a mobile phone (39%), portable game (55%), or other web-enabled handheld device (13%). [link]
  • Palm estimates that mobile and handheld devices for public schools will be a 300 million dollar market. A few progressive school districts in the USA have already started using mobile devices in the classroom. [link]
  • Australia is emerging as a leader in mobile learning (mlearning). [link] [link]
  • The National College of Ireland, University of Scotland and other European universities have already started experimenting and integrating mobile technologies into their classes. [link] [link]
  • A study by the Irish National Teachers Organization (INTO) found that students are using their mobile phones for just about everything--except making phone calls.
  • Some developing countries, like Kenya, are bypassing the use of desktop computers all together and using handheld WI-FI devices and open source software to reduce the cost of education in rural areas. [link] [link]
  • Mobile School is a Belgian non-profit organization who is using mobile technology to provide educational opportunities for homeless children. [link]
  • Mobile phones are in the early phases of being used for student testing and assessment. [link]
  • YouTube, the popular online video community, has an educational channel that allows educational institutions to upload video clips via their mobile phones, PDAs, or other wireless handheld devices.
  • SparkNotes are now available for download on both the iPod (text and audio format) or via SparkMobile, a SMS version for mobile phones.
  • iTunesU & iPhone Apps have allowed an unprecedented amount of educational content, learning games, video & applications in the hands of students & educators.

Closing Thoughts

The Cooney research is a landmark study that I hope will move both the education technology and mobile learning discussion forward. Perhaps the release of this study, an education technology friendly president and education secretary is creating a "perfect storm" for real change to take place in our education system.

As a nation, we can no longer afford to sit back and watch schools in the U.K., Australia and Africa move forward while we continue to model our schools on an outdated agrarian, 18th Century education model.

Benefits of this learning space for the students are threefold: potential for maximum participation (all can be posting simultaneously), increased interest (authentic use of technology, so little technical advice or support is needed), and student motivation was noticeable and achieved possibly because of the increased peer feedback and collaboration.

The convergence of mobile and social technologies, on-demand content delivery, and early adoption of portable media devices by students provides academia with an opportunity to leverage these tools into learning environments that seem authentic to the digital natives filling the 21st Century classroom.

The future is here. It's time we act.

Related Resources

09 August, 2007

Mobile Persuasion: 20 Perspectives of the Future of Behavior Change


via Mobile Persuasion: "The mobile phone will soon become the most powerful channel for persuasion, more influential than TV, print, or the Internet.

This new book presents 20 perspectives on how mobile devices can be designed to motivate and influence people—and how this emerging trend will change the way you live, work, and play.

Buy it today on Amazon or order a signed edition from the publisher."

06 August, 2007

Gen Y: Mobile and Ready to Learn


The use of mobile technologies in student learning environments is growing and represents the next great frontier for learning. Increasingly we will continue to see academic and corporate research invest, design, and launch new mobile applications, many of which can be used in an educational context.

How many people use mobile technology?

At the 2006 International Consumer Electronics Show (CES), Yahoo! CEO Terry Semel outlined the explosive growth of web-based and mobile technologies. According to Semel, there are 900 million personal computers in the world. But this number pales in comparison to the 2 billion mobile phones currently being used around the world.

Even more astounding is how mobile devices are increasingly being used as the primary way in which people connect to the Internet. In fact, Semel notes that 50% of the Internet users outside the United States will most likely never use a personal computer to connect to the Internet. Rather, they will access information, connect with online learning communities, and create content for the Internet via a mobile device.

A recent study by the Irish National Teachers Organization (INTO) found that students are using their mobile phones for just about everything--except making phone calls. According to INTO, only 20% of the 671 students surveyed report using their mobiles to make phone
calls, whereas 81% report using their mobile to communicate via text or IM messages.

The INTO survey seems to dovetail with the results of a 2005 Pew Internet and American Life study on teens and technology. Like their peers in Ireland, American youth preferring using IM or TM for everyday conversations with friends.

Other key findings from the Irish National Teachers Organization survey:

  • 96% of 11 & 12 year old students have a mobile phone
  • 60% have a camera on it
  • 72 % say they use it to access the Internet
  • 20% use it to make calls
  • 81% use it to send texts

Recognizing the growing connection between mobile media and youth, the popular social networking community MySpace teamed with Helio to provide a mobile version that includes access to Yahoo! Mail, Yahoo! Messenger, and various Yahoo! services.

A 2005 study conducted by the United States-based Kaiser Family Foundation found that, although 90% of teen online access occurs in the home, most Gen Y students also have web access via mobile devices such as a mobile phone (39%), portable gaming device (55%), or other web-enabled hand held device (13%).

In order to create a better and more relevant learning environment for the digital learning styles of the Gen Y student, there is a need to integrate new pedagogical strategies that support the authentic use of technology to support and foster student motivation, collaboration, and
learning.

The convergence of mobile and social media technologies, on-demand content delivery and early adoption of portable media devices provides higher education with an opportunity to leverage these tools into learning environments that seem authentic to the Gen Y students filling the virtual and physical halls of the 21st century university.

If you're interested in learning more about how Gen Y uses mobile technology, be sure to attend the 2007 MashUp in San Francisco. Among the many conference sessions is a panel discussion all about youth and their love affair with cell phones and mobile technology. Sounds fascinating!

This is exactly the kind of conversation that needs to happen--especially here in the USA where our use of mobile technology to support student learning (mLearning) lags behind that of Asia, Africa, Europe, and Australia.

Related Resources

22 July, 2007

mLearning: Spark Notes Mobile

SparkNotes and SparkNotes.com are a popular series of books and study guides which help students learn and practice basic skills, study for a test, and achieve their academic goals.
Now SparkNotes has gone mobile!

SparkNotes are now available for download on your iPod (both in text and audio format) or via SparkMobile, a SMS version for mobile phones.

But wait! There's more...

Students can subscribe to the SAT Word-A-Day service and have vocabulary words delivered directly to their mobile phone. And if that wasn't enough, SparkNotes has also created a search widget for your desktop!

So what are you waiting for? Grab your mobile phone, iPod, widget, or PSP and get Sparking!

Related Resources

06 March, 2007

Mobile Learning Apps for the Classroom

mLearning: An excellent description of how mobile technology (phones) are being used to access rich media such as video produced in the classroom. Lots of potential here for groups working with iMovie, to then export a copy to a pupil's phone via Bluetooth to take home and review.

In addition, students can use their internet equipped phones to download streaming movies that have been compressed and uploaded to a suitable website, maybe showing snippets during a residential trip, or tutorials about an upcoming lesson.

MathAmigo: Another example of mLearning in the classroom, combining math curriculum and mobile technologies to help students construct their own learning and understanding.

11 February, 2007

Speaking of Mobile Technology

Mobile Players Descend on Barcelona: "At 3GSM, the wireless industry's annual meet-and-greet, expect talk of everything mobile—from TV and location services to advertising and operating systems.

The event mirrors the explosive growth of the mobile industry in general. Attendance at 3GSM is up from 50,000 last year and 24,000 in 2002."